Bachelor studies Poslovni fakultet u Beogradu, Univerzitet Singidunum,
Accounting and audit, 2004-2008
Postgraduate studies Lincoln University,
Financial management and investment banking, 2008-2010
Doctoral disertation Singidunum University,
Marketing and trade, 2010-2013
Books:
S. Alčaković, A. Đorđević, N. Savanović, Digitalni marketing, Univerzitet Singidunum, 2021
S. Alčaković, J. Stanković, I. Brdar, Marketing u sportu, Univerzitet Singidunum, 2019
Journal articles:
V. Gavranović, M. Veljković Michos, S. Alčaković, Utilización de la evaluación formativa para mejorar los resultados de aprendizaje de estudiantes en los ambientes híbridos de la enseñanza superior, Didáctica. Lengua y Literatura, Vol. 36, pp. 145 - 152, May, 2024
A. Belačić, S. Alčaković, The impact of media digitalization on political communication in Serbia, The European Journal of Applied Economics, Vol. 21, No. 1, pp. 18 - 29, Apr, 2024
V. Gavranović, S. Alčaković, Teachers’ Attitudes towards Mandatory and Optional Professional Development Programmes in the Republic of Serbia, The New Educational Review , Vol. 73, pp. 201 - 211, Nov, 2023
I. Savić, S. Alčaković, I. Brdar, D. Petković, Who to engage in promotion?The position of athletes in celebrity endorsement communication strategies, Sport Science , Vol. 16, No. 1, pp. 144 - 151, Jun, 2023
G. Dobrijević, S. Alčaković, Intragroup conflict and cohesion in interactive sports teams, Teme, Vol. 47, No. 1, pp. 33 - 47, Jun, 2023
S. Alčaković, Super Bowl Ads in the Period from 2017-2022, The European Journal of Applied Economics, Vol. 20, No. 1, pp. 39 - 51, Apr, 2023
I. Savić, S. Alčaković, Online Learning during the Pandemic of Covid-19: Experiences of Students and Universities, The European Journal of Applied Economics, Vol. 19, No. 2, pp. 84 - 96, Sep, 2022
G. Dobrijević, J. Boljanović, S. Alčaković, S. Lazarević, Perception of Cohesion in Interactive Sports Teams, Facta Universitatis, Series: Physical Education and Sport, Vol. 18, No. 2, pp. 431 - 438, Nov, 2020
J. Boljanović, G. Dobrijević, S. Čerović, S. Alčaković, F. Đoković, Knowledge-Based Bioeconomy: the Use of Intellectual Capital in Food Industry of Serbia, Amfiteatru Economic, Vol. 20, No. 49, pp. 717 - 731, Aug, 2018
S. Alčaković, A. Orlić, V. Đurić, EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING, Primenjena psihologija, Vol. 11, No. 2, pp. 155 - 170, Jun, 2018
T. Lukić, V. Džamić, G. Knežević, S. Alčaković, V. Bošković, The Influence of Organisational Culture on Business Creativity, Innovation and Satisfaction, Management – časopis za teoriju i praksu menadžmenta, No. 73, pp. 49 - 57, Jan, 2015
S. Alčaković, M. Miljković, S. Alčaković, Značaj internet marketinga za poslovanje dvadeset vodećih srpskih kompanija, Singidunum Journal of Applied Sciences, Vol. 8, No. 2, pp. 137 - 144, 2012
S. Alčaković, M. Miljković, Neuromarketing: Marketing research future?, Singidunum revija, Vol. 7, No. 2, pp. 273 - 283, 2010
Conference papers:
A. Belačić, S. Alčaković, Sustainability in Major Sporting Events – The Case of the Super Bowl, the Scientific Conference SINERGIJA 2025: “Sustainable Business Development – Steps Towards Success!“, Apr, 2025
A. Belačić, S. Alčaković, Review of The Role of Generative Artificial Intelligence in Contemporary Digital Marketing., the Scientific Conference SINERGIJA 2023: “Artificial Intelligence: Innovation, Application and Ethical Challenges“., pp. 7 - 10, Dec, 2023
A. Belačić, S. Alčaković, The Impact of Internet Media on Video Marketing in Serbia, Prva međunarodna naučna konferencija ICEMIT 2023, Sep, 2023
A. Belačić, S. Alčaković, Political Communication in Serbia – Digital Versus Traditional Media, Sinteza 2023 - International Scientific Conference on Information Technology and Data Related Research, pp. 110 - 115, Apr, 2023
I. Savić, M. Obradović, S. Alčaković, Marketing and new technologies - The use of NFT in promotional activities of brands - an overview, Nov, 2022
I. Savić, A. NJeguš, S. Alčaković, University students' experiences and attitudes toward online learning during the pandemic COVID-19, Apr, 2022
T. Stefanović, S. Alčaković, THE IMPORTANCE OF CREATING DIGITAL BRANDS IN SPORTS, SINTEZA 2020, INTERNATIONAL SCIENTIFIC CONFERENCE ON INFORMATION TECHNOLOGY AND DATA RELATED RESEARCH, pp. 246 - 252, 2020
M. Obradović, S. Alčaković, D. Vyugina, S. Tasevski, Use of Social Media in Communication Strategies of Premier League Football Clubs, pp. 244 - 249, Apr, 2019
J. Stanković, S. Alčaković, M. Obradović, Importance of cultural heritage and tourism experience of Generation Z in Serbia, pp. 62 - 68, Oct, 2018
M. Obradović, S. Alčaković, O. Pavlović, Effective use of e-mail marketing on example of small and medium-sized enterprises in Serbia, Apr, 2018
S. Alčaković, Generation Z in Europe: A New and Challenging Face: Generation Z in Serbia: Experienced two wars and is now ready for the great opening, Academy of Management Proceedings 2017, Aug, 2017
S. Alčaković, V. Mizdraković, V. Džamić, Correlation between quality rating systems and profitability of Serbian hotels, SITCON 2016 - QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS, Sep, 2016
M. Savković, S. Alčaković, N. Đorđić, Use of the Internet in the job search process: gender perspective, Sinteza, pp. 31 - 35, Apr, 2016
V. Mizdraković, S. Alčaković, N. Arežina, R. Al Asagli, Determining Solvency and Liquidity Groups of Serbian Business Entities, pp. 111 - 114, Dec, 2015
M. Miljković, S. Alčaković, Kanali distribucije poljoprivrednih proizvoda sa posebnim osvrtom na pijacu u Srbiji, Zbornik radova Synthesis 2015 - International scientific conference of IT and Business Related Research, Apr, 2015
D. Šalić, D. Golijanin, S. Alčaković, Motivacija Zaposlenih u Srbiji, Zbornika radova Synthesis 2015 - International Scientific Conference of IT and Business related research, Apr, 2015
V. Bošković, I. Tomić, N. Stanišić, S. Alčaković, Business English versus General English- Students' Attitudes and Grades', Apr, 2015
S. Alčaković, M. Bokić, V. Bošković, Neuromarketing: Implementation and ethics, 2nd International scientific conference of the Macedonian marketing association (ISCMMA 15)"The new marketing challenges - theory and practice", Feb, 2015
N. Arežina, D. Stefanović, V. Mizdraković, S. Alčaković, V. Džamić, Zastupljenost krivičnih dela protiv privrede i privrednih prestupa u Republici Srbiji, Dec, 2014
S. Alčaković, J. Stanković, V. Mizdraković, V. Bošković, Marketing Activities of Bookkeeping Agencies in the Republic of Serbia, pp. 31 - 33, Dec, 2014
V. Bošković, S. Alčaković, Speech Acts Theory, on Foreign Language th International Conference Teaching and Applied Linguistics, Sarajevo, May, 2014
D. Golijanin, M. Miljković, S. Alčaković, J. Gavrilović, M. Savković, D. Stamenković, Generacija Z, internet i obrazovanje, 1st International Scientific Conference of IT and Business-Related Research SYNTHESIS 2014, Belgrade, Serbia, pp. 506 - 509, Apr, 2014
S. Alčaković, B. Čavić, V. Bošković, The Usage of the Internet among Men and Women in Serbia, Zbornik radova "Sinteza 2014", Apr, 2014
V. Bošković, S. Alčaković, Gender Stereotypes and Gender Di ferences in Language Usage, 3rd International Conference on Foreign Language Teaching and Applied Linguistics, Sarajevo, Apr, 2013
M. Miljković, S. Alčaković, Globalni proizvod - Standardizacija i adaptacija, Zbornik radova međunarodni naučni skup "Sinergija 2013", Bijeljina, pp. 45 - 51, 2013
S. Alčaković, M. Miljković, S. Alčaković, Komparativna analiza internet marketing komunikacije u sportskoj industriji, Zbornik radova XII međunarodni naučni skup "Sinergija 2013" Bijeljina, pp. 491 - 496, 2013
S. Alčaković, V. Đurić, J. Međedović, Emotivni kontekst utiče na efektivnost tv reklame, 19. Naučni Skup Empirijska istraživanja u psihologiji, Beograd, 2013
S. Alčaković, M. Miljković, Preduzeće i njegovo okruženje sa posebnim osvrtom na prirodno okruženje, Zbornik radova X međunarodni naučni skup "Sinergija 2012", Bijeljina, pp. 437 - 443, 2012
S. Alčaković, M. Miljković, Analiza primera elemenata neuro-lingvističkog programiranja u tv reklamama., Zbornik radova međunarodni načni skup Skopje:“Ulogata na mediumite vo promocijata na proizvodite i uslugite“, pp. 76 - 89, 2012
S. Alčaković, N. Arežina, Neuromarketing: Novi način razumevanja potrošača, Zbornik radova VIII međunarodni naučni skup "Sinergija 2011", Bijeljina, pp. 276 - 282, 2011
Other publications:
S. Alčaković, The Generation Z in Serbia: Ready for the great openning, Christian Scholz, Anne Rennig (Eds), Generations Z in Europe: Inputs, Insights and Implications, Emerald Publishing Limited, Sep, 2019
S. Alčaković, How to improve profitability of a household aluminum foil manufacturing company in Serbia: Comparison od Two Strategies, Lincoln University, California, Departman za poslediplomske studije, Univerzitet Singidunum, Beograd, Apr, 2010
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