Dušan Borovčanin

E-mail: dborovcanin|mmnkk|singidunum.ac.rs

Dušan Borovčanin was born on November 28, 1991 in Belgrade, SR Yugoslavia.

Dusan Borovcanin is the Assistant professor at the Faculty of Tourism and Hospitality Management at the Singidunum University in Belgrade, and the University of Strasbourg, EM Business School, France.

Since November 2023, he has been appointed as the CEO of EXPO 2027 Belgrade, the official organizer of the International Recognised Exhibition EXPO 2027. Previously, from February 2022, he held the position of project manager of the candidacy of Belgrade and Serbia for EXPO 2027. Before joining the EXPO 2027 Belgrade project, he also held the position of CEO of the Serbia Convention Bureau of the Tourism Organization of Serbia.

In 2021 and 2022 he received a “Meeting star” award as the most influential destination representative in the meetings industry in Europe. In 2017, voted as one of the top 3 lecturers by students and colleagues at the Singidunum University.

Fluent in English, French, and Italian.

Received a National Scholarship as one of the top 1000 early-career researchers in Serbia in 2018.

Professional background includes work experience in one of the largest hotel management companies in the region. Currently serving as a member of the editorial board for the SCOPUS indexed journal “Academica Turistica - Tourism and Innovation journal” and “International Journal of Business Events and Legacies”.

Passionate about Tourism Economics, Events management, Hotel Management, Revenue Management, and Sports Tourism.

Education:

Doctoral studies
Singidunum University, Department for postgraduate studies, 2015-2020
Master studies
Singidunum University, Department for postgraduate studies, 2014-2015
High School
Third Belgrade Gymnasium, Bilingual class (French-Serbian), 2006-2010
Bachelor studies
Singidunum University, Faculty for Tourism and Hospitality management, 2010-2014

Books:

A. Sharma, M. Lesjak, D. Borovčanin, Sport Tourism, Events and Sustainable Development Goals: An Emerging Foundation, Routledge, Taylor and Francis Group, 2024
D. Borovčanin, M. Lesjak, Sportski turizam, Univerzitet Singidunum, 2021

Journal articles:

D. Mandić, M. Knežević, D. Borovčanin, A. Vujko, ROBOTISATION AND SERVICE AUTOMATION IN THE TOURISM AND HOSPITALITY SECTOR: A META-STUDY (1993-2024), Geojournal of Tourism and Geosites., Vol. 55, No. 3, pp. 1271 - 1280, Sep, 2024
J. Gajić, M. Savković, D. Borovčanin, STUDENT LEADERS ON BOLOGNA PROCESS IMPLEMENTATION – ADVANTAGES, SHORTCOMINGS AND PERSPECTIVES, TEME - časopis za društvene nauke, Vol. XLV, No. 1, pp. 43 - 56, Apr, 2021
Borovcanin D., Cuk I., Lesjak M., Juvan E., The Importance of Sport Event on Hotel Performance for Restarting Tourism After COVID-19, Societies, Vol. 10, No. 4, pp. 1 - 13, Dec, 2020
D. Borovčanin, N. Kilibarda, Assuring good food handling practices in hospitality, financial costs and employees’ attitudes: A case study from Serbia, Meat Technology, Vol. 61, No. 1, pp. 82 - 94, Jul, 2020
N. Kilibarda, N. Karabasil, S. Grbić, D. Borovčanin, F. Đoković, Poslovanje hranom u ugostiteljstvu u skladu sa principima dobre prakse i sistema analize opasnosti i kritičnih kontrolnih tačaka, Veterinarski žurnal Republike Srpske, Vol. XX, No. 1-2, pp. 21 - 35, 2020
D. Borovčanin, M. Knežević, Č. Slobodan, Dinamičko upravljanje cenama - teorija ili stvarnost za tržišta u razvoju - studija slučaja Srbije, Ekonomika preduzeća, Vol. 67, No. 3-4, pp. 273 - 281, 2019
M. Knežević, S. Čerović, D. Borovčanin, A. Unković, Primena IPA metoda u analizi zadovoljstva gostiju u hotelskim preduzećima, Ekonomika preduzeća, Vol. 65, No. 3-4, pp. 245 - 258, 2017

Conference papers:

M. Arsić, A. Vujko, D. Borovčanin, Push motivations as a basis for woman inclusion in emerging Rural tourism destinations: the case of Fruška gora willages, Zbornik radova, pp. 152 - 163, Mar, 2025
K. Bjelić, A. Vujko, D. Borovčanin, GLAMPING – CREATIVE ACCOMMODATION TREND AS A FACTOR OF RURAL DESTINATION DEVELOPMENT, pp. 56 - 64, Jan, 2025
D. Mandić, M. Knežević, D. Borovčanin, Using Robotization and Automatization to Achieve Competitive Advantage in the Hospitality Industry, SITCON 2022 - Tourism destination competitiveness – current challenges and future perspectives, pp. 57 - 62, Oct, 2022
D. Borovčanin, M. Knežević, D. Mandić, A. Panić, Uporedna analiza uticaja pandemije COVID-19 na kongresni turizam u regionu centralne i istočne Evrope, pp. 195 - 203, Dec, 2021
D. Borovčanin, A. Panić, Procena uticaja organizacije masovnog sportskog događaja na turističku industriju: Studija slučaja Beogradski maraton i grad Beograd, pp. 204 - 217, Dec, 2021
D. Borovčanin, N. Kilibarda, M. Milošević, M. Knežević, EVALUATION OF HOTEL EMPLOYEES’ SATISFACTION USING UGC (USER GENERATED CONTENT), Proceedings from International Scientific Conference on Information Technology and Data Related Research, pp. 134 - 138, Oct, 2020
N. Kilibarda, N. Karabasil, S. Grbić, D. Borovčanin, F. Đoković, Ugostiteljstvo – poslovanje hranom u skladu sa principima dobre prakse i sistema analize opasnosti i kritičnih kontrolnih tačaka, 2020
M. Gligorić, T. Kokić, A. Obradović, D. Borovčanin, Strategijsko upravljanje resursima privrednog društva: Komparativna analiza sistema za planiranje poslovnih resursa (ERP) i računovodstvenih informacionih sistema (RIS), pp. 269 - 274, Apr, 2019
N. Kilibarda, D. Borovčanin, I. Brdar, M. Milošević, Validacija upitnika stava o bezbednosti hrane tokom putovanja - primena mrežnih platformi u istraživanjima, pp. 418 - 423, 2019
N. Maenza, M. Dubičanin, D. Borovčanin, Zadovoljstvo učenika đačkim ekskurzijama i posetama verskim objektima, pp. 174 - 182, Jun, 2017
M. Knežević, D. Borovčanin, V. Džamić, CAN WE RELY ON INTERNET DISTRIBUTION SYSTEMS’ RATING? A CASE STUDY OF BOOKING.COM AND HRS.COM, pp. 83 - 86, Oct, 2016
D. Borovčanin, A COMPARATIVE ANALYSIS ON HOTEL FINANCIAL PERFORMANCE, pp. 198 - 201, Sep, 2015
D. Borovčanin, IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT USING MODERN INFORMATION TECHNOLOGY IN HOTEL INDUSTRY, pp. 1032 - 1035, May, 2014

Other publications:

D. Borovčanin, M. Lesjak, Sport Tourism Participants, Encyclopedia of Tourism Management and Marketing, pp. 217 - 220, Edward Elgar Publishing, UK, Aug, 2023
T. Radojević, D. Borovčanin, Hotel Business Service, In D. Buhalis (Eds.), Encyclopedia of Tourism Management and Marketing, pp. 589 - 591, Edward Elgar Publishing, Aug, 2022
M. Lesjak, D. Borovčanin, O. Simović, Tourism: Systems Methodology in Special Interest Tourism, pp. 35 - 68, Verlag Dr. Kovač, Hamburg, Germany, 2022